Pampers Marketing Automation Strategy
For all companies, the golden rule is to put the customer at the center. It's a clear and important objective, but not easy to achieve, especially when dealing with a large customer base as in Fast-Moving Consumer Goods (FMCG) companies. The first step is defining operational processes capable of managing the relationship with potential consumers and then automating them on a specific technological platform. The webinar offers the opportunity to delve into the following topics, starting from theoretical foundations and culminating in a real case demonstration by Pampers, a multinational company owned by the joint venture of P&G and Angelini, through Salesforce's Marketing Cloud platform.
The webinar is addressed at Marketing Directors, Sales Directors, CEOs, CRM Managers, IT Managers, and researchers, who will have the opportunity to learn about the power of Marketing Automation applied to a real B2C business context.